Tag Archives: Scott Fraser

What happens when eye-witnesses get it wrong? The case for data driven decision making

Conveying the importance of evidence based decision making, decisions driven by fact, data and analysis, may seem like a no-brainer to some. However, it can often be hard to get past the organisation’s “memories” and “eye-witness” accounts. After all, this “knowledge” comes from the very people who have lived and breathed this organisation for years and […]